Advice and Ideas — Motorsport Sponsorship Advice and Tools // Blog

Start thinking outside the box for sponsorship success

As a racing driver, you need to stand out. It’s time to start thinking outside the box when it comes to motorsport sponsorship.

Advice and Ideas, SponsorshipJess ShanahanJanuary 2, 2024sponsorship pitch, stand out

How to find a hook for your motorsport sponsorship pitch

As a racing driver, you need a hook. Here’s some advice to get you started.

Advice and Ideas, PitchingJess ShanahanDecember 19, 2023hook, pitching

How to get press coverage as a racing driver

Press coverage could make your career, here’s why it’s so important and what you need to know about securing it.

Advice and Ideas, PRJess ShanahanDecember 12, 2023branding, stand out, PR, press release

Can you get sponsorship without big TV numbers?

To get motorsport sponsorship without big TV numbers, you need to understand what a sponsor really wants.

Advice and Ideas, SponsorshipJess ShanahanJune 5, 2023tv coverage

Tax implications of sponsoring your child's racing career

This is the second in a series of articles on UK tax for racing drivers. Here’s what you need to know about sponsoring your child’s racing career.

Sponsorship, Business, Advice and IdeasJames TaylorMay 29, 2023tax, accountancy, uk tax

How to deal with rejection on a sponsorship pitch

When you’re pitching for racing sponsorship, rejection can be tough. Here’s some advice.

Advice and Ideas, PitchingJess ShanahanMay 18, 2023mental health, mindset

What to look for when researching potential sponsors

Your research will determine how you pitch to potential sponsors. Here’s what you need to look for.

Advice and Ideas, Pitching, SponsorshipRose ReidApril 11, 2023research

Can you become a racing driver with no money?

Can you really become a racing driver with no money? While it isn’t easy, it is possible. Keep reading for ideas on how to get started.

Advice and IdeasRose ReidApril 3, 2023get stated racing

How to get more Instagram followers as a racing driver

Instagram is a powerful platform for building a following and promoting your racing brand. However, getting more followers on Instagram can be challenging, especially with so much competition out there. But with good content and a consistent posting strategy, you can grow your following and increase your reach.

Advice and IdeasJess ShanahanFebruary 16, 2023instagram, social media, engagement

Fast Feb is back (with a difference)

Fast Feb is back but it’s looking a little different for 2023!

News, Advice and IdeasJess ShanahanJanuary 30, 2023Fast Feb, social media

Flow-state thinking: The secret to shaving off seconds

Mindset Performance Coach Craig Muirhead looks at the advantages of flow-state thinking for drivers and riders.

Mindset, Advice and IdeasCraig MuirheadDecember 13, 2022mindset, confidence

Getting sponsored? You need to pay tax

An article written by James Taylor, Tax Manager at Saffery Champness LLP. It’s important to us here at Racing Mentor that you’re getting accurate information on a variety of subjects that will affect you as a driver.

Advice and Ideas, SponsorshipRM AdminOctober 31, 2022tax, accountancy

How to structure your motorsport sponsorship packages

Creating motorsport packages can help you get your head around what you offer and what that might look like to a sponsor, but you need to get it right. Here are some things to consider when building your motorsport packages.

Advice and Ideas, SponsorshipJess ShanahanOctober 24, 2022sponsorship packages, sponsorship proposal, sales

Why your perfectionism is stopping you from making progress in motorsport

Being a perfectionist might not seem like a bad thing but setting such high standards for yourself might affect you as you search for motorsport sponsorship.