Motorsport is crowded, you’re not only competing on the track but you’re competing for sponsors, too. It’s important that you build a brand that extends beyond motorsport.
Knowing how and what to pitch to a business is tough. You can’t just go in asking for support, you need to have a clear offer that benefits the businesss.
With a strong brand and a clear offering, you can begin to grow. As you secure sponsorship deals, you can grow your career to wherever you want it to be.
Over the past six years, I’ve helped racing drivers raise millions in sponsorship. I started Racing Mentor to support this cause because there’s nothing more frustrating than seeing talented drivers unable to race because they lack the business skills needed to secure sponsorship.
After running the Porsche team Turn Eight Racing, I realised there was a need for someone to show drivers the ins and outs of modern sponsorship.
Securing motorsport sponsors is about standing out. At Racing Mentor, we focus on helping drivers build their brands, stand out over other drivers, and offer value to businesses that may never have considered motorsport sponsorship before.
Our content and courses are designed to push you towards a more productive and consistent way of approaching sponsorship. While looking to motorsport and automotive for partnerships can be a good approach, there are so many more opportunities out there.
Sponsorship in motorsport has changed over the years and the old tactics just don’t work. A modern approach is needed, and that’s exactly what we’re going to teach you.
